Google is easily one of the most recognized companies of our time. The company was founded by Larry Page and Sergey Brin in 1998, and since has skyrocketed to success. What was once just a simple search engine, is now a global technology giant, offering numerous services and products that have become a part of our daily lives. From owning some of the world’s most recognizable companies:  YouTube, Android, Fitbit, and operating apps like Google Maps, Gmail, and more. Google recently celebrated its 25th year in business on September 27th, 2023. With all of Google’s acquisitions and new creation of companies, what has had a major impact on their success? Their people.



One of the key pillars of Google’s success is its commitment to innovation. Google’s famous policy of allowing employees to dedicate 20% of their work time to personal projects has resulted in the creation of some of its most successful products. This innovative approach has led to some of Google’s most successful products such as Google Maps and Gmail. These successful products are used by millions of people each day and are recognized worldwide. Google’s corporate culture encourages employees to think outside the box, take risks, and pursue ambitious ideas – which has led to a positive culture among employees but has also increased profit due to product success. This freedom to innovate empowers employees and gives them the opportunity to explore their creative thoughts while also contributing to the company’s growth.


A Culture of Collaboration and Diversity

Google thrives on diversity and inclusivity. The company believes in the power of varied perspectives, experiences, and backgrounds – which leads to success.  By fostering a diverse workforce, Google not only ensures a wide range of ideas but also creates an environment where employees feel valued and respected. This inclusivity has helped Google understand the needs and preferences of a global audience, enabling them to develop products that cater to diverse user groups. To read more about Google’s take on building a sense of belonging for employees, click here.


Collaboration is a sought-after factor in a business, but few complete this successfully. Google promotes a culture of collaboration where employees are encouraged to work together across departments and hierarchies. This collaborative environment leads to the crossover of ideas, creation and problem-solving that may not have otherwise occurred.


Focus on Employee Well-being

Google recognizes that its most valuable asset is its workforce. As a result, the company places a strong emphasis on employee well-being. Google offices are designed to be comfortable, inspiring, and a space that encourages employees to be creative. In addition to offering benefits, Google offers employees onsite wellness centers.  From recreational areas and gyms to healthy food options, Google ensures that its employees have access to amenities that promote physical and mental well-being.


Google understands the importance of maintaining a healthy work-life balance. The company offers flexible work schedules and hybrid work options, which also helps with recruiting efforts since the benefits are appealing. This approach not only boosts employee satisfaction but also enhances productivity as employees feel motivated and appreciated. This perk also helps the company’s recruiters when searching for more talent since it is a desired benefit among job seekers.


What can your business learn from Google?

Prioritize Your People

Whether it’s offering your employees an EAP benefit, or the option to work a flexible hybrid schedule, let your people know that you care about them.  Your business doesn’t need to provide gyms and free meals every day. Recognizing your employees for their efforts not only makes them feel good but also helps them realize that their input and work at your business is important. When employees feel valued, they’re less likely to leave their employer.


Encourage New Ideas and Brain Storming Sessions

Creating teams that are composed of different individuals with various skill sets and backgrounds can create a recipe for greatness.  Your business can replicate Google’s 20% rule and have employees explore their ideas on how to improve current processes or explore their ideas of new creations that could benefit your business. Bring a few different teams together to brainstorm solutions to an issue the company may be facing. You never know – your team’s blended ideas may create the perfect solution!


Google’s success is proof that investing in your employees and positive corporate culture can lead to success. Your business doesn’t need to be as large as Google to have a great culture and make your employees feel valued. Our HR team at ESC has helped hundreds of businesses improve their retention, and work culture so business owners can continue to grow their business. Please contact us if you’d like to discuss how we can help your business.