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How to Build a Benefits Package Employees Will Love

How to Build a Benefits Package Employees Will Love

When was the last time an employee told you how much of a difference your benefits package made in their life?

The impact of great benefits is significant. Benefit offerings play a large role in supporting your employees, and meeting their needs is a key to keeping top talent around.

NAPEO research shows that businesses that partner with a PEO for HR support reduce employee turnover by around 12 percent.

The reality is that handling benefits on your own is a challenge, both in terms of time and handling unpredictable, rising costs every year.

One way to navigate this balance is to find a Professional Employer Organization (PEO) that can handle the burden with you. What would it look like if you had a partner to research, procure, and administer a customized benefits program that your employees love?

PEOs can create options your business might not be able to access on your own. We’ll take a deeper dive here into what benefits employees are looking for – and how a PEO can help build your offering.

What Benefits are Employees Asking For in 2026?

Year over year, retirement benefits are a top preference for employees in terms of which benefits are most valuable. 401(k) contribution maximums for individuals increased last year to $24,500. Those higher limits mean employees have more room to think about their own contributions, and any employer matching contributions. Those gains compound over years on the same plan.

Health insurance remains a core benefit for employees to access, but dental and vision coverage are becoming more of an expectation than a valuable add-on. MetLife’s 2026 US Employee Benefits Trends Study found that 62% of employers expanded their non-medical health benefit offerings last year.

In that same vein, disability and life insurance policies are essential financial protections that more employees are accessing in case of unforeseen emergencies. Beyond this, employees are placing more value on voluntary benefits ranging from supplemental life and accident coverage to identity protection.

For employees who have space to make additional contributions to health savings, FSA and HSA plans are also continuing to grow. The timing works out for employees emphasizing these pre-tax plans, as HSA limits increased for 2026 to $4,400 for individuals and $8,750 for families looking to offset rising health costs.

These are all fundamental benefits that have been offered for years. What’s changing is the number of employees seeking access. That means employers need to place a focus on direct communication about benefits offerings, making enrollment easy, and exploring how to access more benefits options while still controlling costs.

How Smaller Businesses Can Offer Big Benefits

Business owners assume large and enterprise companies get better health plan pricing, better 401(k) options, and more diverse voluntary benefit offerings.

And to a degree, they’re right. The number of employees at a company, as well as the number of employees enrolled in a benefit plan, can impact both the rates and the types of benefits that can be offered. In New York State, for example, the only way to be able to negotiate your rates based on claims experience is to have 100 or more full-time equivalent employees. If you have below 100, you are subject to the NYS community plans and rates, regardless of your claims experience.

Smaller businesses can access greater options by participating in multi-employer plans.

A PEO is able to pool several clients together into one larger group with the intent to buy insurance and retirement plans. The 25-employee manufacturer in Buffalo who’s shopping for plans on their own could instead join a group of thousands of employees purchasing benefits through a PEO.

  • Multi-employer 401(k):Access plan design, investment options, and preferred pricing without bearing the plan-sponsor fiduciary risk or administrative burden.
  • Multi-employer health insurance, dental, vision: Unlock multiple medical plan designs, plus additional dental/vision tiers, and preferred group pricing that a standalone small business wouldn’t be able to buy.
  • Disability and life insurance: While a single small employer might not be able to take on the cost to add these on, the rates for each company on a multi-employer plan are lower.
  • FSA/HSA:A PEO can handle Section 125 plan setup and reimbursement processing for the employer.
  • Voluntary and supplemental benefits: A PEO can typically offer a deeper voluntary and supplemental benefits bench thanks to carrier relationships that have been built up over time.

Your added benefits beyond the basics can compete with larger employers in your industry. The way to accomplish that is with the backing of a PEO who can provide group purchasing power, plus the expertise to handle the administrative complexity.

What a PEO Actually Takes Off an Employer’s Plate

Accessing stronger benefit offerings is the direct outcome business owners are looking for. Once the plan is built, someone still has to run the plan.

Complex plans often come with complex administration, which opens a business to new risks if not handled appropriately.

The peace of mind that benefits are handled is something truly valuable a PEO can share to support a business owner.

Imagine new hire onboarding and annual open enrollment managed end-to-end, with in-person support for teams who want it. Employees can call a benefits help desk directly, and find the support they need through qualifying life events. The PEO handles all communication, record-keeping, and regulatory filings that come with keeping up with legal requirements around benefits.

This is what it looks like to administer benefits. Better benefits lead to talent retention when employees can use and get the most from your plans without unnecessary friction.

A PEO like Employer Services Corporation can help close that gap for businesses with a lean (or no) team in-house for HR. We can help you explore your benefits options, extend your offerings, and oversee the small and big administrative responsibilities that come with this work.

If you’re not sure where your current benefits gaps are, or if you want to explore better pricing and plan options than what you have today, let’s talk about your employee benefits. We’ll walk through the multi-employer options available to your team, and show you what administering those plans looks like in practice.

And if there are more pieces of the HR puzzle you’re trying to solve, our HR consulting services are built to support it all.